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Infuence of Crosscultural Distinctions in Consumers Behaviour on Perception of Advertising Messages

Marketing Management

Authors

  • Manakova Elena Valentinovna PhD (Economics), professor, Management, Information Systems of Management and Trade Business department, Institute of Management, MCTTU. E-mail: manakova_ev@mail.ru
  • Yakushina Maria Aleksandrovna Student of the 5th course, Institute of Management, MCTTU.
Tags:
: business globalization , Advertising campaign , Con­sumer behaviour , Cross cultural analysis. , Typology of cultures
References
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5. 5.   Simonova L.M., Strovskij L.E. Kross-kul'turny'e vzaimodejstviya v mezh-dunarodnom predprinimatel'stve. M.: YuNITI, 2003. 189 s.
6. 6.   Trompenaars E, Xampden-Terner Ch. Nacionarno-kurturny'e razlichiya v kon-tekste global'nogo biznesa. Minsk, 2004. 528 s.
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