Home Releases 2015, №3 (5)

Infuence of Crosscultural Distinctions in Consumers Behaviour on Perception of Advertising Messages

Marketing Management

Authors

  • Manakova Elena Valentinovna PhD (Economics), professor, Management, Information Systems of Management and Trade Business department, Institute of Management, MCTTU. E-mail: manakova_ev@mail.ru
  • Yakushina Maria Aleksandrovna Student of the 5th course, Institute of Management, MCTTU.
References
1. 1.   Al 'tshuller G.S. Najti ideyu. Vvedenie v TRIZ — teoriyu resheniya izobretatel'skix zadach. M.: Al'pina Pablisher, 2015. 402 s.
2. 2.   Aleshina I.V. Povedenie potrebitelej. M.: E'konomist", 2006. 525 s.
3. 3.   Ivanov S.A. Metody' izucheniya kul'tury'. Velikij Novgorod: NovGU, 2002. 192 s.
4. 4.   Manakova E.V. Tipologiya potrebitel'skogo povedeniya na ry'nke zhenskoj odezhdy' goroda Moskvy' // Prakticheskij marketing. 2011. № 4 (170). S. 20.
5. 5.   Simonova L.M., Strovskij L.E. Kross-kul'turny'e vzaimodejstviya v mezh-dunarodnom predprinimatel'stve. M.: YuNITI, 2003. 189 s.
6. 6.   Trompenaars E, Xampden-Terner Ch. Nacionarno-kurturny'e razlichiya v kon-tekste global'nogo biznesa. Minsk, 2004. 528 s.
7. 7.   Xolden N.Dzh. Kross-kul'turny'j menedzhment. Koncepciya kognitivnogo me-nedz h menta. M.: YuNITI-DANA, 2005. 384 s.
Download file .pdf 452.88 kb