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MARKETPLACE REPUTATION MANAGEMENT: INTEGRATING PHYSICAL AND CORPORATE COMPONENTS INTO A MULTI-LEVEL STRUCTURE

Domestic and Foreign Experience of Management , UDC: 339.138 DOI: 10.24412/2312-6647-2026-248-145-156

Authors

  • Shakhovskaya Larisa Semenovna Doctor of Economics
  • Fomin Alexey Pavlovich
  • Pleshakova Marina Vladimirovna PhD (Economics), Associate Professor

Annotation

The relevance is due to the insufficient study of the influence of the hybrid nature of marketplaces on reputation. An approach to reputation management is proposed that integrates customer experience logistics and corporate governance. The analysis of Otzovik and Yandex.Wordstat data on WB and Ozon has been carried out. The results revealed the dominance of customer experience logistics issues in negative reviews and the situational nature of corporate reputation. The principles of organizational change for the transition from fixing problems to designing trust in the marketplace ecosystem are systematized.
Tags:
change management , Corporate governance , customer experience logistics , marketplace , reputation capital , reputation management

How to link insert

Shakhovskaya, L. S., Fomin, A. P. & Pleshakova, M. V. (2026). MARKETPLACE REPUTATION MANAGEMENT: INTEGRATING PHYSICAL AND CORPORATE COMPONENTS INTO A MULTI-LEVEL STRUCTURE Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", № 2 (48), 145. https://doi.org/10.24412/2312-6647-2026-248-145-156
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