Authors
- Gerasimenko Olga Aleksandrovna PhD (Economics)
- Tkhorikov Boris Aleksandrovich Doctor of Economics, PhD in Sociological Sciences, Associate Professor
Annotation
The article examines the evolution of the development of business models of retail business companies. It has been established that the methodological tool for optimizing the costs of the company is geomarketing. It is proposed to supplement and update the marketing plan of the Place element with a 4g concept of geomarketing (GeoProduct, GeoTake Value, GeoData Mining, Geinteligens Modelling). Each module for collecting and processing information of the geomarketing concept is described and presented. Conclusions have been drawn about the possibilities of building an interactive business card, on which from a group of potentially the same real estate objects for rent, it is possible to choose the optimal alternative as a location. The author of copyright developments was tested on the example of choosing a place for opening a new beauty salon in the city of Belgorod
How to link insert
Gerasimenko, O. A. & Tkhorikov, B. A. (2022). METHODOLOGICAL GEOMARKETING TOOLS Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2022 №4 (34), 5. https://doi.org/10.25688/2312-6647.2022.34.4.01
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