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Comparative Analysis of the Relations of Adolescent and Adult Audiences to the Product Placement

Functional areas of management , UDC: 339.138

Authors

  • Kozhina Olga Mikhailovna Docent of department of Statistics, Marketing and Accounting, Moscow University for the Humanities. E-mail: Olgamanord@mail.ru
  • Mamaeva Natalya Vladimirovna Ph.D. (Economics), docent, head of de­partment of Applied Computer Science, Moscow University for the Humanities. E-mail: mamayeva_nv@mail.ru
  • Simakina Marina Anatolievna Ph.D. (Economics), docent of department of Statistics, Marketing and Accounting, Moscow University for the Humanities. E-mail: 230@list.ru
Tags:
Advertising. , Product placement , The impact of product placement on the purchase decision. , маркетинг

How to link insert

Kozhina, O. M., Mamaeva, N. V. & Simakina, M. A. (2017). Comparative Analysis of the Relations of Adolescent and Adult Audiences to the Product Placement Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2017, №2 (12),
References
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8. Ul'yanovskij A.V. Strategii korporativnogo imidzha i upravlenie loyal'nost'yu. SPb.: Zero '2' Advertising; OOO «Xe'd Lajn», 2006. 165 s.
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