Home Releases 2019, №1 (19)

Technology of Events in Promotion of Cultural and Leisure Services for Students

Functional areas of management , UDC: 338.46 DOI: 10.25688/2312-6647.2019.19.1.06

Authors

  • Zozulya Olesya Aleksandrovna Graduate student of the faculty of Business, Novosibirsk State Technical University. E-mail: olesyavolya@mail.ru
  • Nazarkina Valeriya Aleksandrovna Ph.D. (Economics), associate professor, docent of the department of Marketing and Service, faculty of Business, Novosibirsk State Technical University. E-mail: valeria71@bk.ru

How to link insert

Zozulya, O. A. & Nazarkina, V. A. (2019). Technology of Events in Promotion of Cultural and Leisure Services for Students Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2019, №1 (19), 69-78. https://doi.org/10.25688/2312-6647.2019.19.1.06
References
1. Gerasimova I.A., Litvinenko V.A. Texnologii soby'tijnogo marketinga v industrii dosuga moskvichej: social'no-kul'turny'j analiz // Kul'tura i obrazovanie: nauchno-informacionny'j zhurnal vuzov kul'tury' i iskusstv. 2017. № 3 (26). URL: https:// cyberleninka.ru/article/n/tehnologii-sobytiynogo-marketinga-v-industrii-dosuga-moskvichey-sotsialno-kulturnyy-analiz (data obrashcheniya: 10.10.2018).
2. Korzhanova A.A. Mesto kul'tury' v processe socializacii molodezhi // Territoriya novy'x vozmozhnostej. Vestnik Vladivostokskogo universiteta e'konomiki i servisa. 2014. № 3 (26). URL: https://cyberleninka.ru/article/n/mesto-kultury-v-protsesse-sotsializatsii-molodezhi (data obrashheniya: 10.10.2018).
3. Kotler F, Sheff Dzh. Vse bilety' prodany': strategii marketinga ispolnitel'skix iskusstv / per. s angl. L. Akopyan, E. Dubinecz, S. Groxotov. M.: Klassika XXI, 2004.
4. 687 s.
5. Mitrofanova T.Yu. Special'noe soby'tie kak instrument povy'sheniya potrebitel'skoj loyal'nosti k organizaciyam kul'tury' (na primerax organizacij kul'tury' Ryazanskoj oblasti) // Kul'tura i obrazovanie: nauchno-informacionny'j zhurnal vuzov kul'tury' i iskusstv. 2016. № 1 (20). URL: https://cyberleninka.ru/article/n/spetsialnoe-sobytie-kak-instrument-povysheniya-potrebitelskoy-loyalnosti-k-organizatsiyam-kultury-na-primerah-organizatsiy-kultury (data obrashcheniya: 10.10.2018).
6. Nazimko A.E. Soby'tijny'j marketing: rukovodstvo dlya zakazchikov i ispolnitelej. M.: Vershina, 2007. 282 s.
7. Nozdrina N.A. Osnovny'e problemy' kul'tury' sovremennoj Rossii i molodezhi // Nauchno-metodicheskij e'lektronny'j zhurnal «Koncept». 2015. T. 13. S. 4136-4140. URL: http://e-koncept.ru/2015/85828.htm (data obrashheniya: 10.10.2018).
8. Pasmurnov A.Ya. Kak e'ffektivno podgotovit' i provesti konferenciyu, seminar, vy'stavku. SPb.: Piter, 2006. 166 s.
9. Usol'cev D.E'. Problemy' razvitiya kul'tury' v sovremennoj Rossii, ee istoricheskie vexi // Molodoj ucheny'j. 2016. № 11. S. 1590-1593. URL: https://moluch.ru/archive/115/31240/ (data obrashheniya: 10.10.2018).
10. Shumovich A. Velikolepny'e meropriyatiya: texnologii i praktika event management. 3-e izd. M.: Mann, Ivanov i Ferber, 2008. 327 s.
Download file .pdf 335.73 kb