PROSPECTS FOR THE DEVELOPMENT OF THE RUSSIAN ONLINE EDUCATION MARKET IN THE ERA OF THE SANCTIONS CRISIS

The development of information technologies made it possible to change the vector of development of education from traditional (full-time) to remote. Changing the way we get education has created a new segment in the education market. E-learning allows you to ensure a high level of access to education, build individual educational trajectories and create organizational forms between educational institutions, business and consumers in the era of globalization. The first digital learning platforms appeared back in the 90s of the twentieth century, but began to be actively used after 20 years. The annual growth of the global online education market ranges from 13–14 % for the period 2017–2021, which only emphasizes the fact that an increase in the number of distance learning technologies in secondary, higher and additional education is inevitable. Along with global trends, the Russian e-education market (EdTech-market) has shown significant growth over the past fife years. The participation of the state, private funds and companies in financing and managing educational projects made it possible to consistently maintain growth rates within 18 % over the period 2016–2021. The aggravation of relations with foreign partners and the subsequent departure of European and North American companies from the Russian digital education market have become a new challenge for the domestic online education system. State support through funding, government regulations, federal and national programs, the emergence of new players in the domestic market and the ultimate reorientation from west to east will allow this segment of the domestic education market to be fully developed. The article provides an overview of the main trends in the online education market and offers recommendations for its development.