Authors
- Frolov Yuri Viktorovich Professor, Doctor of Education
- Nevolko Artem Teymurazovich
Annotation
The article analyzes the existing technologies for promoting goods (services) in the network. An innovative PWA technology is considered as a promising tool, which is currently not yet widely used in the activities of Russian companies and has advantages over traditional mobile applications. A step-by-step process of developing a PWA application and its application in the business of a trading company is described. It is shown that the use of PWA as a tool for promoting goods on the market allowed a trading company to increase the number of customers making repeat purchases and increase sales.
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