Home → Releases → № 2 (44) →

APPLICATION OF THE MICHAEL PORTER MODEL TO ASSESS THE MICROENVIRONMENT OF THE UNIVERSITY

Sectoral Economy , UDC: 378.091:005.6 DOI: 10.24412/2312-6647-2025-244-114-127

Authors

  • Zemlyanskaya Natalia Borisovna PhD in Economics, Associate Professor
  • Zubeeva Elena Valeryevna PhD in Economics, Associate Professor
  • Kazakova Natalya Vyacheslavovna PhD in Economics, Associate Professor

Annotation

This paper analyzes and evaluates the competitive pressure on the department as a university structural unit using Michael Porter’s model. The main factors are analyzed and evaluated by the scoring method: the influence of suppliers, existing and potential competitors, consumers and substitute educational programs. The article identifies that the threat from existing and new competition, as well as substitute programs has a high level. At the same time, the impact from suppliers and consumers is assessed as medium. Based on the analysis recommendations for the successful development of the department are developed.
Tags:
competitors , department , M. Porter’s model , Management , microenvironment , scoring method , substitute services , Suppliers , university

How to link insert

Zemlyanskaya, N. B., Zubeeva, E. V. & Kazakova, N. V. (2025). APPLICATION OF THE MICHAEL PORTER MODEL TO ASSESS THE MICROENVIRONMENT OF THE UNIVERSITY Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", № 2 (44), 114. https://doi.org/10.24412/2312-6647-2025-244-114-127
References
1. 1. Balandina D. M., Aliaskarova Zh. A., Ignatova A. M. Cifrovaya e`konomika: osobennosti razvitiya i povedeniya potrebitelej // Izvestiya Mezhdunarodnoj akademii agrarnogo obrazovaniya. 2020. № 52. S. 59–63.
2. 2. Baranova I. V. Sovershenstvovanie marketingovogo instrumentariya povy`sheniya konkurentosposobnosti sub``ektov obrazovatel`nogo klastera: dis. … kand. e`kon. nauk: 08.00.05. Volgograd, 2021. 210 s.
3. 3. Garina A. V. E`ffektivny`e metody` ocenki konkurentosposobnosti vy`sshix uchebny`x zavedenij // Molodoj ucheny`j. 2023. № 14 (461). S. 149–152.
4. 4. Pashkus N. A., Pashkus V. Yu. COVID-19, prinuditel`naya cifrovizaciya i konkurentosposobnost` vy`sshix uchebny`x zavedenij // Problemy` sovremennoj e`konomiki. 2022. № 2 (82). S. 192–195.
5. 5. Poltary`xin A. L., Shelkovnikov S. A., Ivanova S. P. Razvitie sistemy` upravleniya konkurentosposobnost`yu organizacii v usloviyax izmeneniya vneshnej sredy` // Diskussiya. 2024. № 4 (125). S. 167–175.
6. 6. Sokolova A. P., Dolgopolyuk E`. E`. Analiz ry`nochnoj sredy` kompanii kak e`tap formirovaniya ee strategii // E`konomika i biznes: teoriya i praktika. 2022. № 10-2. S. 194–198.
7. 7. Xalin V. G., Chernova G. V. Razrabotka sbalansirovannoj sistemy` pokazatelej dlya kolichestvennoj ocenki strategicheskix reshenij po upravleniyu rossijskimi vuzami v konteks te vy`zovov cifrovoj e`konomiki // Teoreticheskaya e`konomika. 2020. № 1. S. 45–50.
Download file .pdf 341.34 kb