Authors
- Gnezdova Yuliya Vladimirovna Doctor of Economics, professor of department of humanitarian and socio-economic Sciences, Smolensk State Institute of Arts. E-mail: sgii@mail.ru
- Xriptulov Igor Viktorovich Ph.D. (Pedagogy), docent, rector of Smolensk State Institute of Arts. E-mail: sgii@mail.ru
How to link insert
Gnezdova, Y. V. & Xriptulov, I. V. (2017). Modern Problems of Promotion of Services by Institutions of Culture and Art Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2017, №1 (11),
References
1.
Kozlova T.V. PR-deyatel'nost' uchrezhdeniya kul'tury'. Realizaciya i ocenka e'ffektivnosti PR-kampanii // Spravochnik rukovoditelya uchrezhdeniya kul'tury'. 2007. № 2. S.42-49.
2.
Novatorov V.E. Razvitie marketingovy'x texnologij v uchrezhdeniyax kul'tury' // Vestnik Mosk. gos. un-ta kul'tury' i iskusstv. 2004. № 2. S. 92-100.
3.
Ortega-i-GassetX. Zapax kul'tury'. M: Algoritm, E'ksmo, 2006.
4.
Romanova Yu.A., Egorenko A.O. Napravleniya sovershenstvovaniya konkurentosposobnosti i dostizheniya konkurentny'x preimushhestv predpriyatiya // Nauch. trudy' mezhdunar. soyuza e'konomistov i Vol'nogo e'konomich. obshh-va Rossii. T. 179. M. 2013.
5.
Romanova Yu.A., Egorenko A.O. Upravlenie kachestvom kak osnova strategii konkurentosposobnosti // Nauch. trudy' Mezhdunar. soyuza e'konomistov i Vol'nogo e'konomich. obshh-va Rossii. T. 188. M., 2014.
6.
Cifrovaya versiya kul'turnoj deyatel'nosti: v konce stoletiya // E'konomicheskie osnovy' kul'turnoj deyatel'nosti. Individual'ny'e predpochteniya i obshhestvenny'j interes: v 3-x t. T. 3. SPb.: Aletejya, 2002.